Most have heard the phrase “everything but the kitchen sink” which describes a situation in which almost nothing is left out. This phrase can easily be used when the intended communication has included far too much information. We live in a fast-paced world, so getting to the point is a valued time-saver.
You may already know that “a picture paints a 1000 words”. Visual communicators learn by seeing, and memorize by looking at pictures. Humans tend to be distracted by long sentences and that’s why appearance is so important to them. A big reason why video marketing seems so daunting to most people is that they think about all effort that goes into it. People think you need fancy video equipment, the perfect audio quality, or a studio of some kind. The reality is, your buyers only care about one thing: the message. If your message is on point, people won’t care if you filmed a selfie video in your kitchen or produced it in a high-quality studio. That’s where we should start.